Winning Time is a worldwide leader in the development and production of electronic sport timing system based on RFID (Radio Frequency Identification) radio transponder technology. In 1995, Winning Time launched its first radio transponder-based timing system which has since revolutionised mass sporting events in running, cycling, mountain biking, triathlon, cross country skiing and many other sports.

The latest technology released by the company, the WTActive system, was developed together with a team of experts at the University of Electronic Engineering in Milan, Italy. The system represents the most advanced timing product currently available on the international market. The system is accurate to one hundredth of a second and can be easily attached to the athlete's bib, ankle or bike.