Winning Time is a worldwide leader in the development and production of electronic sport timing system based on RFID (Radio Frequency Identification) radio transponder technology. In 1995, Winning Time launched its first radio transponder-based timing system which has since revolutionised mass sporting events in running, cycling, mountain biking, triathlon, cross country skiing and many other sports.

Today Winning Time systems are present in all countries where sport is promoted and are used in thousands of competitions each year throughout the world. Offering the highest level of both Passive and Active chip technology, Winning Time takes on thousands of races per year in over twenty countries around the globe. Winning Time is headquartered in Mantova, Italy and has an American branch in Boulder Colorado, to support a worldwide network of top timing companies.

The sophisticated and reliable technology employed in the systems, added to the quality of service offered, has made Winning Time the first-choice Official Timing Partner at numerous World Championships in multiple sports disciplines.